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INTELLIGENCE

Public Opinion Monitoring

For political, government and corporate clients, our long-term domestic public opinion monitoring applications include:

We measure public sentiment across social media, revealing sentiment, issue trends, and reputational shifts.

We analyse social media users mentioning our clients to map how different groups perceive the client or brand.

We analyse social media users mentioning our clients to map how different groups perceive the client or brand.

For critical audiences of citizens, voters, or consumers, we run AI-generated synthetic focus groups to identify messaging and marketing strategies.

Using our data and third-party software, we identify the most impactful influencers to reach each audience. 

Using our data and third-party software, we identify the most impactful influencers to reach each audience. 

We alert clients to early indicators of protests, unrest, or coordinated negative campaigns, enabling proactive risk management and response.

We alert clients to early indicators of protests, unrest, or coordinated negative campaigns, enabling proactive risk management and response.